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Diamond Cut: the C That Decides How It Looks

Cut is the only C that is human workmanship rather than geology, and the only one you cannot un-see. What the grades mean, and how to read proportions on shapes that have no grade.

The 4Cs Explained: What Actually Changes the Price

Carat, cut, colour and clarity are drawn as four equal dials. They are not. Which grades move the price, which ones you can see, and the order to give them up when the budget is fixed.

The Diamond Buying Guide: How to Choose a Diamond

The whole process, in the order it actually matters: shape, the 4Cs ranked by what you can really see, natural versus lab-grown, certification, budget and setting.

The Most Famous Celebrity Pieces

Red-carpet jewellery sets the trend the rest of us wear a season later. Here are the pieces that did it — and, at the end, how to get the look at a price that exists.At Icon Diamonds Jewelry we abs...

The Fascinating World of AR (Augmented Reality)

Trying jewellery on through a screen sounded like a gimmick. What actually stuck is simpler and more useful: being able to look at the real stone before you buy it.What augmented reality actually i...

How Technology is Changing the Diamond Industry

The biggest change this industry has been through is not a machine. It is that a stone grown in a laboratory is now, chemically and optically, the same stone.What buyers ask before they buyNew gene...

What does your Diamond Color say about you?

Colour is the C people overpay for most often — the difference between grades is easy to read on a certificate and hard to see on a hand.How a diamond gets its colourA diamond is truly a remarkable...

Fancy Coloured Diamonds

Fancy colour is its own market, with its own grading scale and its own rules.One of the most common questions we get asked at Icon Diamonds world is what the difference is between vibrant coloured ...

What is a Rose Gold Wedding Band?

Rose gold is copper alloyed into gold. That is the whole secret — and it is also why it flatters warmer skin and makes a near-colourless diamond read whiter.A Rose-Gold Wedding BandRose gold is mak...

The Best Rose Gold Wedding Bands — 9 Premium Picks

If You Are Looking For That Perfect Rose Gold Wedding Band? In This Post We Explore The Top 9 Rose Gold Wedding Bands of 2019