The Diamond Buying Guide: How to Choose a Diamond

The whole process, in the order it actually matters: shape, the 4Cs ranked by what you can really see, natural versus lab-grown, certification, budget and setting.

The Fascinating World of AR (Augmented Reality)

Trying jewellery on through a screen sounded like a gimmick. What actually stuck is simpler and more useful: being able to look at the real stone before you buy it. AR, or Augmented Reality, strong...

How Technology is Changing the Diamond Industry

The biggest change this industry has been through is not a machine. It is that a stone grown in a laboratory is now, chemically and optically, the same stone. New generations of diamond buyers are ...

What does your Diamond Color say about you?

Colour is the C people overpay for most often — the difference between grades is easy to read on a certificate and hard to see on a hand. A diamond is truly a remarkable piece of nature. It is a re...

Fancy Coloured Diamonds

Fancy colour is its own market, with its own grading scale and its own rules. One of the most common questions we get asked at Icon Diamonds world is what the difference is between vibrant coloured...