Our Blog

GIA, IGI or HRD: Which Certificate and Why It Matters

A grade is only as good as the laboratory that assigned it. What the three major reports contain, how they differ in practice, and how to check one yourself in two minutes.

Natural vs Lab-Grown Diamonds: an Honest Comparison

They are the same material. What differs is origin, rarity and price behaviour. We sell both, so here is the comparison written as if we did not care which one you choose.

Diamond Colour D to J: What You Actually See

The colour scale runs from D to Z, but the whole decision happens in seven letters. What each one looks like in real light, and why the setting metal matters more than the grade.

Diamond Clarity: Where You Can Safely Save

Clarity is graded under ten times magnification. You will never look at your ring that way. Here is the only threshold that matters, and where it is worth paying more.

Diamond Cut: the C That Decides How It Looks

Cut is the only C that is human workmanship rather than geology, and the only one you cannot un-see. What the grades mean, and how to read proportions on shapes that have no grade.

The 4Cs Explained: What Actually Changes the Price

Carat, cut, colour and clarity are drawn as four equal dials. They are not. Which grades move the price, which ones you can see, and the order to give them up when the budget is fixed.

The Diamond Buying Guide: How to Choose a Diamond

The whole process, in the order it actually matters: shape, the 4Cs ranked by what you can really see, natural versus lab-grown, certification, budget and setting.

The Fascinating World of AR (Augmented Reality)

Trying jewellery on through a screen sounded like a gimmick. What actually stuck is simpler and more useful: being able to look at the real stone before you buy it.What augmented reality actually i...

How Technology is Changing the Diamond Industry

The biggest change this industry has been through is not a machine. It is that a stone grown in a laboratory is now, chemically and optically, the same stone.What buyers ask before they buyNew gene...

What does your Diamond Color say about you?

Colour is the C people overpay for most often — the difference between grades is easy to read on a certificate and hard to see on a hand.How a diamond gets its colourA diamond is truly a remarkable...